When virtue leads to villainy: advances in research on moral self-licensing

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From inconsistency to hypocrisy: When does “saying one thing but doing another” invite condemnation? (2018, background): “And, because they are unaware of their motivated reasoning (Balcetis, 2009), actors may erroneously assume that their behavior would be perceived and interpreted in the same way by observers (Effron, 2014; Epley, Keysar, Van Boven, & Gilovich, 2004; Ross & Ward, 1996).”