Customer knowledge and choice criteria in retail banking

By James F. Devlin. 2002

121 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/045d81ddab88bd2152a0d99d77b4b00df791e522

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Syed Shah Alam

In Organizational Behavior and Human Resource Management

1. Hung-Yi Wu
2. Gwo-Hshiung Tzeng
3. Yi-Hsuan Chen
4. Syed Shah Alam

Citations in the corpus

• A fuzzy MCDM approach for evaluating banking performance based on Balanced Scorecard (2009, background): “According to the related literature, the selection criteria which customers use to evaluate and choose between banks, include price, speed, access, customer service, location, image and reputation, modern facilities, interest rates, opening hours, incentive offered, product range, and service charge”
• Is Religiosity an Important Factor in Influencing the Intention to Undertake Islamic Home Financing in Klang Valley (2012, background): “Studies have been conducted to determine the role overlooked although the researchers have focused their of religiosity in shaping the individual’s preferences [17, studies on the mortgage or home loans market [3, 4, 10, 11, 19].”