Love of nature as a mediator between connectedness to nature and sustainable consumption behavior

By Xuebing Dong, Sheng-Min Liu, Hongbo Li, Zhi Yang, Shichang Liang, Nianqi Deng. 2020

148 citations recorded by the source corpus.

Abstract Despite the importance of having a love of nature, it is unclear as to how this love affects the different dimensions of sustainable consumption behavior (SCB). Drawing on love of nature and connectedness to nature, we propose that this love, consisting of passion for nature, intimacy with nature, and commitment to nature, is beneficial to SCB. Furthermore, we suggest that connectedness to nature is the driving factor of love of nature. We employed survey data collected from 856 Chinese urban consumers to empirically investigate this theoretical framework. Our findings showed that passion for nature, intimacy with nature, and commitment to nature have positive influences on green purchasing, reusability, and recycling. In addition, connectedness to nature inspires direct positive effects on green purchasing and recycling, and exerts indirect positive effects on SCB. These findings have theoretical and policy implications for understanding how the different dimensions of the love of nature function to influence SCB.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/03a8aeedd48af137ae078fe9d0d008574bbe55d7

How researchers see this paper

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In Management, Monitoring, Policy and Law

1. Basheer Khan
2. Isaac Cheah
3. Anwar Sadat Shimul

In Marketing

1. Basheer Khan
2. Isaac Cheah
3. Anwar Sadat Shimul

Citations in the corpus

• Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa (2021, background): “, 2012; Yadav & Pathak, 2016), the market is now experiencing a renewed interest in ecologically oriented issues such as purchasing environmentally friendly or “green” products with a more pervasive focus on the consumer marketplace (Ghazali et al., 2017; Zhang et al., 2019; Dong et al., 2020).”