The power of prediction with social media
By Harald Schoen, Daniel Gayo-Avello, Panagiotis Takis Metaxas, Eni Mustafaraj, M. Strohmaier, Peter A. Gloor. 2013
227 citations recorded by the source corpus.
– Social media provide an impressive amount of data about users and their interactions, thereby offering computer and social scientists, economists, and statisticians – among others – new opportunities for research. Arguably, one of the most interesting lines of work is that of predicting future events and developments from social media data. However, current work is fragmented and lacks of widely accepted evaluation approaches. Moreover, since the first techniques emerged rather recently, little is known about their overall potential, limitations and general applicability to different domains. Therefore, better understanding the predictive power and limitations of social media is of utmost importance. , – Different types of forecasting models and their adaptation to the special circumstances of social media are analyzed and the most representative research conducted up to date is surveyed. Presentations of current research on techniques, methods, and empirical studies aimed at the prediction of future or current events from social media data are provided. , – A taxonomy of prediction models is introduced, along with their relative advantages and the particular scenarios where they have been applied to. The main areas of prediction that have attracted research so far are described, and the main contributions made by the papers in this special issue are summarized. Finally, it is argued that statistical models seem to be the most fruitful approach to apply to make predictions from social media data. , – This special issue raises important questions to be addressed in the field of social media-based prediction and forecasting, fills some gaps in current research, and outlines future lines of work.
Subfields: Artificial Intelligence, Statistical and Nonlinear Physics
How researchers see this paper
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In Artificial Intelligence
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In Statistical and Nonlinear Physics
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Citations in the corpus
- Enhancing Transparency and Control When Drawing Data-Driven Inferences About Individuals (2016, background): “…available, statistical inference about personal characteristics is drawing attention.3,9,12 Several articles have shown the predictive power of information disclosed on Facebook to infer users’ personal characteristics.1,13,14 Specifically, the set of Facebook pages that users choose to ‘‘Like’’…”
- Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015, background): “Stevenson et al. (2000) disclosed that an unfavourable attitude towards online advertising was related to low purchase intention, whereas Wolin et al. (2002) proposed that a favourable attitude towards online advertising usually resulted in more recurrent online purchasing and greater online spendin”
- Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter (2018, background): “On these platforms, politicians get directly exposed to users with rather specific demographic characteristics and political interests (Diaz, Gamon, Hofman, Kıcıman, & Rothschild, 2016; Nielsen & Vaccari, 2013; Schoen et al., 2013) and have to adapt to unique affordances of social media sites (Hoffm”
- Social signals and algorithmic trading of Bitcoin (2015, methodology): “By recording the changes in each variable, we can estimate the total size and the timespan of the perturbation produced by the shock.”