The relationship between satisfaction and loyalty: A mediator analysis
By A. Picón, Ignacio Castro, José L. Roldán. 2014
212 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/027950910d087589c3815937c77ba6524abd17ff
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- The impact of positive emotional experiences on eWOM generation and loyalty (2018, background): “This approach advocates the idea that the foundation of true loyalty is a positive attitude toward the firm (Pic on et al., 2014).”