Associations Between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements
By Susan E. Morgan, Philip C. Palmgreen, Michael T. Stephenson, R. Hoyle, E. Lorch. 2003
155 citations recorded by the source corpus.
Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/0233d7f44db85230776227974731c02c8bdf2423
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
In Literature and Literary Theory
- Tobias Reynolds-Tylus
- J. Anthony
- Joseph B. Walther
- Michaela Vari
- I. Rodríguez
- Jinsuk Kim
- Kevin G. Barnhurst
- David C. DeAndrea
In Sociology and Political Science
- David C. DeAndrea
- Tobias Reynolds-Tylus
- Joseph B. Walther
- Catalina L. Toma
- Jonah A. Berger
- Jeffrey T. Hancock
- Sonja Utz
- Junghyung Kim
Citations in the corpus
- Mapping Visual Studies in Communication (2004, background): “These studies take up contradictions: verbal versus visual communication in television news magazines (Stein, 2001), form versus comprehension on websites (Klijn, 2003) or television (Sundar, 2000), and message design features versus target audiences for health campaigns (Morgan et al., 2003).”
- The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube (2010, methodology): “In previous research, Morgan et al. (2003) coded 109 antidrug television PSAs on attributes posited to constitute MSV, including two that were developed specifically to appeal to high or low sensation-seekers (Palmgreen et al., 1991); they validated these elements by establishing the correlations…”
- Psychological Reactance and Persuasive Health Communication: A Review of the Literature (2019, background): “Messages high in sensation value are dramatic, exciting, and novel (Morgan et al., 2003).”