Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
By Dan Horsky, Paul Nelson, Steven S. Posavac. 2003
52 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Tourism, Leisure and Hospitality Management
View Paper: https://www.semanticscholar.org/paper/017f05104d221dddf9264cb4f88d727687b98ec4
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
In Marketing
Citations in the corpus
- Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review (2011, background): “As demonstrated by Horsky et al. (2004) in relation to wine preferences, tangible attributes (price and performance in their study) are weighted relatively more than intangible attributes (such as the prestige) in actual choice vs.”