Using focus groups in research

By L. Litosseliti. 2003

729 citations recorded by the source corpus.

How researchers see this paper

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Microfinance and Moneylender Interest Rate: Evidence from Bangladesh (2009, background): “6 Stewart and Shamdasani (1990), and Litosseliti (2003) provide nice discussions on Focus Group Discussion.”
Teachers’ beliefs about multilingualism and a multilingual pedagogical approach (2016, background): “In this manner, the participants often play a more active role than they would in one-on-one interviews (Litosseliti, 2003).”
Issues in the Analysis of Focus Groups: Generalisability, Quantifiability, Treatment of Context and Quotations (2010, background): “…and conducting the groups (Barbour, 2008; Barbour & Kitzinger, 1999; Bloor, Frankland, Thomas, & Robson, 2002; Edmunds, 1999; Fern, 2001; Krueger, 1998; Krueger & Casey, 2000; Litosseliti, 2003; Morgan, 1993, 1997; Sim, 1998; Stewart, Shamdasani, & Rook, 2006; Vaughn, Schumm, & Sinagub, 1996).”
Identifying potential market niches for Demand Responsive Transport (2012, background): “In using focus groups, it is accepted that participants will have set and malleable opinions, some of which will develop and shift during the focus group process (Litosseliti, 2003).”