Environmentally friendly consumer choices: Cultural differences in the self-regulatory function of anticipated pride and guilt

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Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016, background): “Rezai et al. [58] applied TPB towards green food consumption in Malaysia, showing that consumers' intention to go green in food consumption is an essential component in the adoption of green products, and Bonini and Oppenheim [1] and Paul et al. [2] demonstrated how this could help achieve environme”
Fostering customers' pro-environmental behavior at a museum (2017, background): “In environmental behaviors, both positive and negative anticipated forms of affects are elicited when individuals feel responsible for his/her behavior and evaluate this behavior concerning a set of social or personal standards (Onwezen et al., 2014; Tracy & Robins, 2007).”