“Untact”: a new customer service strategy in the digital age

By Sang M. Lee, DonHee Lee. Service Business: An International Journal, 2019

320 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/0053ec9305c36aa1047ac6f021b209a31c0dbea8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sang M. Lee
2. Silvana Trimi

In Organizational Behavior and Human Resource Management

1. Sang M. Lee
2. Silvana Trimi

Citations in the corpus

• Convergence innovation in the digital age and in the COVID-19 pandemic crisis (2020, background): “Likewise, people would prefer “ untact ” (no contact) services in hospitality, retailing, and even healthcare areas (Lee & Lee, 2019).”