Wiliam Kahn

Marketing · 2006

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 21 citations into it
• Organizational Behavior and Human Resource Management — 13 citations into it

Whom Wiliam Kahn trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Trevor J. Hastie

Papers from Wiliam Kahn's perspective

Ordered by how strongly the researchers Wiliam Kahn trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
2. The mismanagement of customer loyalty. (Harvard Business Review)
3. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
4. Bagging Predictors
5. Generalized Additive Models
6. Customer Satisfaction and Stock Prices: High Returns, Low Risk:
7. The Structure and Function of Complex Networks
8. Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
9. Measuring Marketing Productivity: Current Knowledge and Future Directions
10. Monographs on statistics and applied probability

Their papers

• Modeling Customer Lifetime Value (2006) — 739 citations