Exploring the Gender Divide on YouTube: An Analysis of the Creation and Reception of Vlogs

By Heather Molyneaux, Kerri Gibson, Janice Singer. 2008

107 citations recorded by the source corpus.

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MERLOT RESERVE: Neural Script Knowledge through Vision and Language and Sound (2022, background): “[85] Heather Molyneaux, Susan O’Donnell, Kerri Gibson, Janice Singer, et al.”
MERLOT: Multimodal Neural Script Knowledge Models (2021, background): “women tend to discuss more personal matters [71].”
Identifying the sentiment styles of YouTube’s vloggers (2018, background): “For example, a manual inspection of a random sample of 100 vlogs suggests that female vloggers are more likely than male vloggers to vlog about personal matters (Molyneaux et al., 2008).”
Performing Gender on YouTube (2014, background): “As Herring et al. (2002), Molyneaux et al. (2008), and Ratliff (2007) show, gender often plays a role in social dynamics on YouTube.”
Science communication on YouTube: Factors that affect channel and video popularity (2016, background): “Molyneaux and O’Donnell (2008) in fact identified that females did create and consume fewer vlogs than males, despite having the same technical skills and feeling just as much a part of the YouTube community as their male counterparts.”