The value-belief-norm theory, personal norms and sustainable travel mode choice in urban areas

By H. Lind, T. Nordfjærn, S. Jørgensen, T. Rundmo. 2015

312 citations recorded by the source corpus.

To examine determinants of environmentally significant transport behaviour could contribute to the development of efforts aimed to influence people's travel mode choice in a sustainable manner. Travel mode choices are especially interesting in urban areas where sustainable public transportation is available. The aim of this study is to investigate whether the value-belief-norm theory can explain reported travel mode change in the Norwegian urban population. The results are based on a self-completion questionnaire survey carried out among representative samples in six urban areas in Norway (n = 1043). Using structural equation modelling, values and beliefs explained 58 per cent of the variance in personal norms. Three groups of transport mode users were identified: Frequent users of public transportation, frequent users of a car, and a group of people frequently walking or using bicycle. Both personal norms and situational factors were found to be significant predictors of reported travel mode choice.

Subfields: Economics and Econometrics, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/fef6f39f60c564a17aad6f13a0dc368b4672ff9a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. K. Woosnam
2. B. B. Boley

In Management, Monitoring, Policy and Law

1. Manuel Alector Ribeiro
2. Christy Hehir
3. Tara J Denley
4. Xianwei Liu
5. Yang Zou
6. Jianping Wu
7. Jesse Abrams
8. K. Woosnam

In Marketing

1. Manuel Alector Ribeiro
2. B. B. Boley
3. K. Woosnam
4. Christy Hehir
5. Tara J Denley
6. Xianwei Liu
7. Yang Zou
8. Jianping Wu

Citations in the corpus

• Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value–Belief–Norm Theory (2018, background): “Therefore, the public-private classification is widely used in empirical studies conducted not only in developed countries but also in developing countries, such as countries in Latin America, the Philippines [64], Egypt [65] and China [62,66,67].”
• Individuals’ intentions to engage in last chance tourism: applying the value-belief-norm model (2020, background): “Most recently, the VBN has gained traction within the sustainable tourism and hospitality literatures, focusing predominantly on pro-sustainable tourism behavioral intentions (Han et al., 2017; Han et al., 2018; Kiatkawsin & Han, 2017; Landon et al., 2018; Lind et al., 2015; Olya & Akhshik, 2019; Zh”