Facets of country image and brand equity: Revisiting the role of product categories in country-of-origin effect research: Revisiting the role of product categories in country-of-origin effect research

By Mikael Andéhn, Fredrik Nordin, M. E. Nilsson. 2016

104 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fd9e8927b71806c17d70f1f5acbf3a85267394e6