The demand chain as an integral component of the value chain

By D. Walters, M. Rainbird. 2004

126 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fd2837a6c1e688bfb12512bab933aabec0f97212

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Andrew L. Feller
2. Thomas E. Callarman
3. Dan L. Shunk

In Strategy and Management

1. Andrew L. Feller
2. Thomas E. Callarman
3. Dan L. Shunk

Citations in the corpus

• Value Chains Versus Supply Chains (2006, background): “That flow of demand, sometimes referred to as a “demand chain” (10), is manifested in the flows of orders and cash that parallel the flow of value, and flow in the opposite direction to the flow of supply.”