Contagious Effects of Customer Misbehavior in Access-Based Services

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Is sharing the solution? Exploring public acceptability of the sharing economy (2018, background): “With the peer-to-peer nature of the sharing economy relatively firmly agreed, business-to-consumer sharing, such as renting, leasing and service provision, are instead usually united under wider terms such as product-service systems (Tukker, 2004) or access-based services (Schaefers et al., 2016), w”
Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike (2017, background): “According to marketing literature, consumers often use identification to express their extended self through the symbolic meaning embodied in the brand; and such identification is considered to inspire consumers to protect the brand, the community or the company [32,65,66].”
The Relationship between Access Practices and Economic Systems (2016, background): “Indeed, Schaefers et al. (2015) note that customer misbehavior is the norm when goods are communally accessed rather than owned.”