Thailand's international travel image: mostly favorable.

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Destination Image and Behavior Intention of Travelers to Thailand: the Moderating Effect of Perceived Risk (2013, methodology): “Positive destination images affect repeat visitation in that the more positive and fewer negative images of a destination, the more likely travelers would return to that destination (Rittichainuwat et al., 2001).”
Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation (2008, background): “Likewise, Rittichainuwat et al. (2001) showed differences with respect to the perception of Thailand among Asian, European and American tourists.”
The Influence of Image on Destination Attractiveness (2011, background): “, 2007; Sönmez & Sirakaya, 2002), destination image formation processes (Baloglu & McCleary, 1999a; Beerli & Martín, 2004a), image variances or differences by previous experience and familiarity (Vogt & Andereck, 2003), the influence of tourists’ sociodemographic characteristics on image (Beerli & M”
Gaming Destination Images: Implications for Branding (2010, background): “…1999a, 1999b; Baloglu and Love 2005; Crompton 1979; Dann 1996; Day, Skidmore, and Koller 2002; Echtner and Ritchie 1993; Fakeye and Crompton 1991; Hu and Ritchie 1993; Hunt 1975; Milman and Pizam 1995; Oppermann 1996; Phelps 1986; Rittichainuwat, Qu, and Brown 2001; Tapachai and Waryszak 2000).”