The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty: The mediating role of trust and cognitive dissonance

By Seyed Shahin Sharifi, M. Esfidani. 2014

146 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fa71ceddb75767aa4932b3a0c2c713a24d4686c2