Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

By Navdeep S. Sahni. 2016

168 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fa589959f94b8adc8b4e82c83ce8be531afe732d