Personalization on the Net using Web mining: introduction

By Maurice David Mulvenna, S. Anand, A. Büchner. CACM, 2000

383 citations recorded by the source corpus.

Subfields: Computer Networks and Communications, Information Systems

View Paper: https://www.semanticscholar.org/paper/fa375cb3f3a98faa8efd3e47110515527d2ee8d1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Computer Networks and Communications

1. Michalis Vazirgiannis
2. A. Parasuraman

In Information Systems

1. Michalis Vazirgiannis

Citations in the corpus

• Web mining for web personalization (2003, background): “The objective of a Web personalization system is to provide users with the information they want or need, without expecting from them to ask for it explicitly [Mulvenna et al. 2000].”
• Service quality delivery through web sites: A critical review of extant knowledge (2002, background): “These include access, responsiveness , and personalization (Mulvenna, Anand, and Buchner 2000).”