Effects of restaurant franchising: Does an optimal franchise proportion exist?

By L. Hsu, S. Jang. 2009

130 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f9ea75da82c614a465e6218564371b063956a2ce

Citations in the corpus

• Market orientation and business performance: evidence from franchising industry. (2015, unknown): “As a result, many firms in a variety of industries have adopted franchising as a key business strategy since markets have become highly competitive and turbulent and are constantly changing (Hsu and Jang, 2009).”