Segmenting multichannel consumers across search, purchase and after-sales

By S. Sands, Carla Ferraro, Colin Campbell, Jason Pallant. 2016

111 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/f9917cb8e23c9107c73e5ede61563eeb4f1b9cba