Exploring the Impact of Gambling Advertising: An Interview Study of Problem Gamblers

By Per Binde. International Journal of Mental Health and Addiction, 2009

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‘They are working every angle’. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies (2012, background): “While in some studies a number of problem gamblers give detailed accounts of how advertising contributes to their gambling, others have suggested this has no impact on gambling behaviour (Binde, 2009).”
Why people gamble: a model with five motivational dimensions (2013, background): “It has evolved during the course of 10 years of research of both leisure and problem gambling in Sweden (e.g. Binde 2009a, 2011a, 2011b).”
Do advertising and promotions for online gambling increase gambling consumption? An exploratory study (2014, background): “Studies have included focus groups with young people (Korn, 2005a), self-reported impacts of advertising among problem gamblers (Binde, 2009; Boughton & Brewster, 2002; Grant & Kim, 2001) and measured self-reported attitudes within the general population (Thomas, Lewis, McLeod, & Haycock, 2012).”