A Model to Determine Customer Lifetime Value in a Retail Banking Context

By Michael Haenlein, Andreas M. Kaplan, Anemone J. Beeser. 2007

139 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/f89b1981ef65c146f00f27ba07338d2a9e861e80