Perception Spillovers across Competing Brands: A Disaggregate Model of how and When

By Ramkumar Janakiraman, Catarina Sismeiro, Shantanu Dutta. 2008

147 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/f885785539d9533baabfb261e2aed8021996682b