Attitude and affect: new frontiers of research in the 21st century

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A comparative study of relative roles and sequences of cognitive and affective attitudes on tourists’ pro-environmental behavioral intention (2020, background): “Cognitive and affective attitudes may work together to facilitate PEBI (Kazeminia, Hultman, & Mostaghel, 2016), yet their relative roles in inducing tourists’ PEBI are still unclear (Carrus et al., 2008; KoenigLewis, Palmer, Dermody, & Urbye, 2014; Malhotra, 2005; Taufik, Bolderdijk, & Steg, 2016).”
Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption (2020, background): “There is a general consensus that attitude can be conceptualized as a summary evaluation of an object (e.g., Buil et al., 2013; Fazio, 2007; Malhotra, 2005).”
Emotional advertising: Revisiting the Role of Product Category (2011, unknown): “…the eighties, the use of emotional advertising has substantially increased, accompanied by an increased research interest in the role emotions play in attitude formation (e.g., Allen et al., 2005; Grimm, 2005; Laros and Steenkamp, 2005; Malhotra, 2005; Poncin et al., 2006; Yoo and MacInnis, 2005).”
The moderating role of past experience in the formation of a tourist destination's image and in tourists’ behavioural intentions (2013, background): “However, the effect of cognition versus affect on image varies across individuals and across objects (Malhotra, 2005).”