Visual and Verbal Communication in the Design of Eco-Label for Green Consumer Products

By Esther P. Y. Tang, G. Fryxell, Clement S. F. Chow. 2004

115 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/f5a470c0cf3f3ad837dfee31805900e7d7f3a8cf

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In Marketing

1. E. Martínez-Salinas
2. Elena Fraj-Andrés

Citations in the corpus

• Customer Response to Carbon Labelling of Groceries (2011, background): “Within each of these product ranges, we compared all alternative brands representing likely consumer choices.”
• Impact of Environmental Knowledge on Ecological Consumer Behaviour (2007, methodology): “…the existence of other mediating variables such as environmental knowledge and responsibility feelings as predictors of ecological behaviour (Chan, 1999, 2001; Tang et al., 2004) and, it could also be justified by cultural differences across countries and the method used to measure these variables.”