The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware
By K. T. Manis, D. Choi. Journal of business research, 2019
415 citations recorded by the source corpus.
Abstract With the emergence of virtual reality, several challenges are posed to marketers, developers, and firms alike. These challenges concern futurity in the context of content creation, consumer acceptance, and return on investment (ROI). This manuscript focuses on these challenges by extending the technology acceptance model (TAM) by incorporating perceived enjoyment as a key belief variable and including four fundamental antecedents to the acceptance of virtual reality hardware. These variables are incorporated into a structural equation model to predict the outcomes of future use and purchase intention. These findings provide support for the continuity of VR hardware into the foreseeable future and initial support for the integration of inherent curiosity literature within the TAM literature framework.
Subfields: Experimental and Cognitive Psychology, Sociology and Political Science, Human-Computer Interaction
View Paper: https://www.semanticscholar.org/paper/f50ec2406fe92b08139d878baa1d35d3082c747e
How researchers see this paper
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In Experimental and Cognitive Psychology
In Sociology and Political Science
- Nannan Xi
- Emilie Loup-Escande
- Camille Sagnier
- Domitile Lourdeaux
- Juho Hamari
- Indira Mouttapa Thouvenin
- Gérard Valléry
- Jonna Koivisto
In Human-Computer Interaction
- Emilie Loup-Escande
- Camille Sagnier
- Domitile Lourdeaux
- Filipe Gama
- Juho Hamari
- Juan Chen
- Nannan Xi
- Marc Riar
Citations in the corpus
- The challenges of entering the metaverse: An experiment on the effect of extended reality on workload (2022, background): “…Augmented Reality (AR) and Virtual Reality (VR) have increasingly been investigated in various areas (Zhang et al., 2017; Pfeiffer et al., 2020; Manis & Choi, 2019; Yim et al., 2017; Klinker et al., 2020) showcasing the impact of this information systems development on a variety of fields.”
- User Acceptance of Virtual Reality: An Extended Technology Acceptance Model (2020, background): “However, most of the studies in virtual environment or in virtual reality do find a significant effect of perceived ease of use on intention and on perceived usefulness (e.g., Manis & Choi, 2019; Tokel & İ sler, 2013; Yeh & Lin, 2019).”