Customer lifetime value determination based on RFM model

By Fariba Safari, Narges Safari, G. Montazer. 2016

68 citations recorded by the source corpus.

Subfields: Information Systems, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/f4aaee7c1ba8969b117257030f5170bcd11fa28f