Gamification: A cognitive-emotional view

By Jeffrey K. Mullins, Rajiv Sabherwal. Journal of business research, 2018

191 citations recorded by the source corpus.

Abstract Successful gamified systems engage players by eliciting their positive and negative emotions. However, prior literature provides little guidance on how to create emotional experiences through gamified design. This paper reviews work in psychology and neuroscience to examine the interactive processes of cognition and emotion and connect them to gamification. More specifically, it draws upon a model of the cognitive structure of emotions and the mechanics–dynamics–emotions framework for gamification to advance a cognitive–emotional view of gamification.

Subfields: Developmental and Educational Psychology, Experimental and Cognitive Psychology, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/f43373e74294486270f61857b9cd70f7374e3aa2