Marketing to the Social Web: How Digital Customer Communities Build Your Business

By L. Weber. 2007

383 citations recorded by the source corpus.

Subfields: Information Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f405884be77d57e806d3b7bf1154b00b66381e9b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Anil Bilgihan
2. Fevzi Okumus
3. Khaldoon Nusair
4. Albert A. Barreda
5. Ali Abdallah Alalwan
6. Cheng-Min Chao

Citations in the corpus

• Generating brand awareness in Online Social Networks (2015, background): “The approach we take is a combination of Weber’s and Aaker’s notions: the strongest form of brand awareness is considered to be word-of-mouth (Weber, 2009).”
• Social media competitive analysis and text mining: A case study in the pizza industry (2013, neutral): “Recent research indicates that more and more people are using social media applications such as Face-book and Twitters for various reasons such as making new friends, socializing with old friends, receiving information, and entertaining Silvestre, 2011; Sinderen & Almeida, 2011; Weber, 2009).”