Market Orientation and New Product Development in Global Industrial Firms

By Brent M. Wren, W. Souder, D. Berkowitz. 2000

150 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f3ff0c2d6e546a8f097678f4fd287afb95ace555

How researchers see this paper

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1. Mansokku Lee
2. Soh Hyun Chu
3. Hongsuk Yang
4. Sangwook Park

Citations in the corpus

• The Impact of Institutional Pressures on Green Supply Chain Management and Firm Performance: Top Management Roles and Social Capital (2017, background): “Top management support has been examined in broad business sectors, including customer relationships [46], product development [47], information systems [43], and project success [48].”