The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences

By N. Belei, K. Geyskens, Caroline Goukens, S. Ramanathan, J. Lemmink. 2012

104 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/f3ad95a5fd5f989f2e22bc6f5898e8020e1c48e5

Citations in the corpus

• For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals (2016, unknown): “While previous interventions have encouraged healthy eating by reducing the role of enjoyment in consuming unhealthy foods (Belei et al. 2012; Raghunathan et al. 2006; Shiv and Fedorikhin 1999 ), we find focusing on the immediate , positive rewards one receives from eating healthy foods helps…”