Consumer familiarity, ambiguity tolerance, and purchase behavior toward remanufactured products: The implications for remanufacturers

By Shanyong Wang, Jing Wang, Feng Yang, Yu Wang, Jun Li. Business Strategy and the Environment, 2018

114 citations recorded by the source corpus.

Remanufacturing plays an important role in reducing energy consumption and material usage. The present research attempted to understand consumers' perceptions of remanufactured products in China and their resulting purchase behavior. The study uses the theory of planned behavior as its theoretical framework but extends it by incorporating two additional variables (consumer familiarity and ambiguity tolerance). Data was collected using a self‐administered questionnaire survey and analyzed with structural equation modeling. According to the survey findings, consumer familiarity positively affects consumer attitude but negatively affects consumer intention to purchase remanufactured products. Ambiguity tolerance positively affects attitude and purchase intention. Meanwhile, consumer attitude and perceived behavioral control are both positively and significantly related to purchase intention. However, the subjective norm has no significant effect on purchase intention. This study also demonstrated the positive effect of purchase intention on actual purchase behavior. Based on the research findings, practical guidelines are given for remanufacturers to motivate consumers to purchase remanufactured products.

Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f17e3c0bca11d0278dba33e065bdcf4785583bbe

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Amandeep Dhir
2. Shalini Talwar

In Marketing

1. Amandeep Dhir
2. Shalini Talwar
3. Puneet Kaur
4. Mototaka Sakashita
5. Mohd. Sadiq

In Strategy and Management

1. Amandeep Dhir
2. Mohd. Sadiq
3. Puneet Kaur
4. Mototaka Sakashita
5. Shalini Talwar

Citations in the corpus

• Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan (2021, background): “For instance, S. Wang, Wang, Yang, et al. (2018) observed a positive association between purchase intentions and green product purchase behaviour.”