Construction of a new scale: The Reysen Likability Scale

By Stephen Reysen. 2005

286 citations recorded by the source corpus.

While much is known about the concept of likability, a single encompassing tool to measure likability has yet to be created. The Reysen Likability Scale measures the degree of likability for a target source. Using the current scale, a total of 150 participants rated 12 individuals who were videotaped while reading a paragraph. Tapes differed with respect to whether the people genuinely laughed, faked their laughter, or did not laugh while reading a paragraph. In the present study, the reliability, and convergent and divergent validity of the new scale were assessed. Coefficient alphas for the current scale ranged from .90 to .91. Laughter predicted higher likability ratings which demonstrated convergent validity. Divergent validity was illustrated using Goldberg’s (1992) 100-Adjective Big Five Personality Test. Suggestions for research using the new scale are given.

Subfields: Artificial Intelligence, Gender Studies, Social Psychology

View Paper: https://www.semanticscholar.org/paper/f08e41deb46e73e85578d485eac190d463fb32c6

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Citations in the corpus

The Sound of Trust: Voice as a Measurement of Trust During Interactions with Embodied Conversational Agents (2013, background): “These items have been replicated with high reliability in studies related to source credibility and users' perceptions of ECAs (Ohanian 1990; Reysen 2005) and are shown in Table 2.”
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model (2018, methodology): “Four 7-point items were adapted from Reysen (2005), measuring the perceived likability of YouTube in ﬂ uencers (e.g. (1) Unfriendly to (7) Friendly; (1) Not approachable to (7) approachable) ( α = .941).”
Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021, background): “Attractive [55,77,78] ATT1—The live streamer gives me a good feeling.”
Student Evaluations of Teaching Encourages Poor Teaching and Contributes to Grade Inflation: A Theoretical and Empirical Analysis (2020, result): “These findings are consistent with findings reported by Feistauer and Richter (2018), who had also administered the Reysen (2005) Likability Scale at Time 1 to establish the validity of their single-item measure.”