Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour

By Gregory Simmonds, Charles Spence. 2017

202 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/f08a2ca4e122ecf699f76c814575fc218617ee46

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Charles Spence
2. Andy Woods

In Social Psychology

1. Andy Woods
2. Charles Spence
3. Gregory Simmonds
4. Camille Koppen
5. Yi-Chuan Chen
6. Jean H. M. Vroomen
7. Mirjam Keetels
8. Agnès Alsius

Citations in the corpus

• ‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation (2018, background): “Prior research on transparent packaging 59 Previous research on products that incorporate transparent design elements into 60 their packaging has highlighted a number of effects on consumer evaluations and 61 purchase intentions (see Simmonds & Spence, 2016, for a comprehensive review).”