Building Brands through Brand Alliances: Does a Second Ally Help?

By Kevin E. Voss, Bashar S. Gammoh. 2004

140 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eff390110f9b3d7f998915ccbc6c52f596875fe1