Exemplification Effects in the Promotion of Safety and Health

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From enabling technology to applications: The evolution of risk perceptions about nanotechnology (2011, background): “Additionally, recent research in “exemplification” (Brosius and Bathelt, 1994; Zillmann, 2006) has provided further evidence for the differential weighting of exemplary and base rate information.”
The Effects of Message Framing and Visual Image on Persuasion (2013, background): “As noted earlier, exemplars can exert a disproportionately powerful influence on beliefs, a finding that Zillmann (2006) attributes to their capacity to elicit affective reactions in message consumers.”
Easily Accessible Text-to-Image Generation Amplifies Demographic Stereotypes at Large Scale (2022, background): “Our work seeks to leverage the significant research indicating that exemplars of social harms, and in particular, exemplifying imagery – often more so than only quantifying base rates of harms – constitute "a powerful means of creating risk consciousness and of motivating protective and corrective a”