Bidirectional associations between descriptive and injunctive norms

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Normology: Integrating insights about social norms to understand cultural dynamics (2015, background): “Perceptions that practices are common in the organization may engender judgments that these practices are approved or morally enjoined by coworkers (Eriksson et al., 2015).”
Social norms, social identities and the COVID‐19 pandemic: Theory and recommendations (2021, background): “Although injunctive and descriptive norms are often aligned, such that what is approved of is typically done (and vice versa; see Eriksson et al., 2015), this is not always the case.”
Requiem for a Nudge: Framing effects in nudging honesty (2020, unknown): “…be attributed to the asymmetric signaling between descriptive and normative information in that providing the former (‘walking the talk’) allows for better inference of the latter than vice versa, which can merely be considered ‘cheap talk’ (e.g., Eriksson et al., 2015; Bicchieri et al., 2019b ).”