Mass media, information and demand for environmental quality: Evidence from the “Under the Dome”
By M. Tu, Bing Zhang, Jianhua Xu, Fangwen Lu. 2020
144 citations recorded by the source corpus.
Abstract This paper estimates the effect of mass media on public willingness to pay (WTP) for better environmental quality. We exploit the exogenous shock of the environmental documentary “Under the Dome” with a regression discontinuity design by using its release as the assignment and the number of days away from the release date as the running variable. Using longitudinal survey data collected in Nanjing, China, we find that “Under the Dome” increases people’s WTP for better air quality by 24.9%, which is equivalent to an increment of CNY 1226 per capita. Further analysis reveals that mass media affect people’s WTP by increasing their awareness of environmental pollution and level of risk perception. Our results also suggest that the documentary has a long-term effect.
Subfields: Information Systems, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/ee6bdc7372f608c6bf14eb554cfae4db5ea3f83a
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Citations in the corpus
- From Fog to Smog: the Value of Pollution Information (2019, background): “Tu et al. (2020) show that household willingness to pay for clean air increased among those who had viewed the documentary; the findings are based on a longitudinal survey conducted in the city of Nanjing, and a regression discontinuity (in time) design.”