A comparison of younger and older baby boomers: investigating the viability of cohort segmentation

By T. Reisenwitz, R. Iyer. 2007

128 citations recorded by the source corpus.

Subfields: Marketing, Neuropsychology and Physiological Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/ee6244a7328c9a56369b4b8df282459abe0a0082

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In Marketing

1. Jun Liu
2. J. Eastman

Citations in the corpus

• The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption (2012, background): “, 2000), others suggest few differences between them (Reisenwitz and Iyer, 2007).”