Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments
By Jannine Nieto, R. M. Hernández-Maestro, Pablo Muñoz-Gallego. 2014
152 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/ee205ae01f3fbd5b320fc2987948fe68a0e4db6c
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In Marketing
In Sociology and Political Science
Citations in the corpus
- A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior (2017, background): “Where once consumers trusted WOM from friends and family, today they look to online comments (eWOM) for information about a product or service (Nieto et al., 2014).”