Customer experience, well-being, and loyalty in the spa hotel context: integrating the top-down & bottom-up theories of well-being

By Yu-Chih Huang, Chunchun Chen, Mingjie Gao. Journal of Travel & Tourism Marketing, 2019

95 citations recorded by the source corpus.

ABSTRACT This study attempts to incorporate the top-down and bottom-up theories of well-being in a spa hotel context. Derived from a sample of 357 spa hotel guests in Taiwan, the results show that a person’s internal disposition as well as his or her spa experience both have positive effects on subjective well-being regardless of the duration of the stay. It is also found that travel experience and well-being have positive effects on customer loyalty. These findings have important theoretical and practical implications.

Subfields: General Health Professions, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ed66d4c08bf6ba54c41cd2ea345c0bb6ccc17b68

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In Marketing

  1. G. Kim
  2. Zhen-feng Cheng
  3. Xin Chen

In Sociology and Political Science

  1. G. Kim
  2. Zhen-feng Cheng
  3. Xin Chen

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