Predicting purchase decision: The role of hemispheric asymmetry over the frontal cortex.

By Niklas Ravaja, Outi Somervuori, Mikko Salminen. 2013

104 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/eccc522805ade8d27033d1b00496db5cd8ab4bdf