Vacationers and eWOM: Who Posts, and Why, Where, and What?

By Fred Bronner, R. de Hoog. 2011

486 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ec3dd197bc85f94d3a17af6226d90ace859e5e68

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Citations in the corpus

“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content (2013, background): “While numerous studies have examined user-generated sites in recent times (e.g., Cox et al. 2009; Casaló, Flavián, and Guinalíu 2010; Bronner and de Hoog 2011; Fotis, Buhalis, and Rossides 2012), the credibility of UGC has seldom been a matter of prime interest, particularly in hospitality and…”
Asymmetric effects of online consumer reviews (2015, background): “As such, travellers search for information to reduce uncertainty and perceived risks when planning their trips (Bronner & de Hoog, 2011).”
Consumer perception of knowledge-sharing in travel-related Online Social Networks (2016, background): “Burnham et al. (2003) classify switching costs into procedural (the time and effort contained), financial (quantity lost) and relational (personal and brand relationship loss provoking psychological distress).”
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions (2018, background): “Referring to eWOM allows consumers to gain confidence in their understanding about products, which consequently allows them to reduce their risk of making a bad purchase (Bronner and Hoog 2011; Cheng and Loi 2014; Goldsmith and Horowitz 2006; Hennig-Thurau and Walsh 2003).”
Antecedents of travellers' electronic word-of-mouth communication (2013, methodology): “An individual’s favourable attitude towards eWOM communication is motivated by reading other people’s travel experiences, as well as posting his or her own travel consumption experiences (Bronner & Hoog, 2011).”