How do small business managers make strategic marketing decisions

By Graham Jocumsen. 2004

177 citations recorded by the source corpus.

Subfields: Business and International Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/eb00a684223f586192676ad5259fba809ed4a228

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1. Calvin Wang
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Citations in the corpus

• Explaining the lack of strategic planning in SMEs: The importance of owner motivation (2007, background): “In spite of their many contributions, SMEs are “plagued by high failure rates and poor performance levels” (Jocumsen 2004, p.659).”