Push-motivation-based emotional arousal: A research study in a coastal destination

By Ö. Güzel, I. Sahin, C. Ryan. Journal of Destination Marketing & Management, 2020

95 citations recorded by the source corpus.

Abstract This study focuses solely on push travel motivations based on emotional arousal. The study aims to find: (a) the underlying components of push travel motivation associated within a 3S travel destination, (b) the relationships between push motivations, emotional arousal, satisfaction, and post-experience behavioral intentions, and (c) the mediator role of emotions in the relationship between push motivation and tourist satisfaction. The data were collected from 560 tourists in the destination of Antalya. The results indicate first that push motivation factors are represented by six factors demonstrating adequate reliability and validity, namely curiosity, relaxation, escape, sport and active life, extravagance and travel bragging. Second, a significant positive relationship is found between push motivations, emotional arousal, satisfaction, and post-experience behavioral intentions. Finally, it is found that the direct influence of push motivations on tourist satisfaction is weak and emotional arousal mediates the relationship.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ea915ada7638914c44654864a07453ec5c45c622