Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior

By Masayuki Yoshida, Jeffery D. James, J. Cronin. 2013

90 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ea46999700394e68eb8d35066d0fea514ddfaf52