How may I help you? Driving brand engagement through the warmth of an initial chatbot message

By Alexander J. Kull, Marisabel Romero, Lisa Monahan. 2021

193 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ea1ca483e41cc5f5fd6af3a65451b1052ef9091a