Reward crowdfunding contribution as planned behaviour: An extended framework

By Rotem Shneor, Ziaul Haque Munim. Journal of business research, 2019

213 citations recorded by the source corpus.

Abstract Reward crowdfunding is a popular channel for entrepreneurial fundraising, whereby backers receive non-monetary benefits in return for monetary contributions while accepting risks of non-delivery on campaign pitch promises. To understand contribution behavior in this context, we apply the Theory of Planned Behavior (TPB) for analyzing contribution intentionality and behavior, as well as their antecedents. We use survey data from 560 users of Finland's leading reward crowdfunding platform– Mesenaatti. Our findings show that an extended TPB model holds for reward crowdfunding and that both financial-contribution intentions and information-sharing intentions predict behavior. This highlights the dual nature of reward crowdfunding-contribution intentions and behavior, where information sharing helps reduce information asymmetry and serves as a quality signal in support of financial contribution. This paper also presents significant differences in attitudes, self-efficacy, financial contribution and information-sharing intentions between high-sum and low-sum contributors.

Subfields: Economics and Econometrics, Management Information Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ea1185c40b382cfc1669aeaf4b304de87032d64b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

In Management Information Systems

In Sociology and Political Science

Citations in the corpus

Crowdfunding and social capital: A systematic review using a dynamic perspective (2021, background): “Finally, a survey-based study measuring the external social norms reports a positive relationship between social norms and funding intention (Shneor and Munim, 2019).”